Dash: Creator monetization behaviors cascade down to micro-creators with 50 followers
Suchit Dash · Suchit Dash: Scaling Dubsmash to 43M Users, Battling TikTok & Joining Reddit | E1060 · 20VC with Harry Stebbings · Sep 13, 2023 · at 29:48
Suchit Dash, former cofounder of Dubsmash, discusses product insights and creator motivations observed during Dubsmash's growth.
0:00 / 0:25exact quote · 25.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So what we saw was a user with 10,000 followers would say, Hey, I'll promote your account. Just hit me up on cash app for 50 bucks and I'll promote your account. But then we would see that behavior mimicked. So a user with 50 followers would say, Pay me five dollars and I'll promote your account. The mimicry of actually influencing to customers was translating down whether you had 10,000 followers or 50 followers.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Suchit Dash
Dash: TikTok's strength lies in disregarding privacy and conventional rules
“Probably a disregard for privacy and conventional rules.”
Dash: TikTok's 2019 Ad Spend on Facebook and Snap Cannibalized Their Users
“The ad targeting at this point in 2019 had gotten so granular You could actually get to, like, a city level, a user demographic level, and TikTok leveraged all of that. And Facebook and Snap all benefited because they saw tons of money coming in in the form of…”
Most startup sellers should focus on closing one offer, not negotiating
“And really very few companies are in the position of fielding multiple offers. Your goal is really to optimize, to get an offer and get it over the line. And I think oftentimes entrepreneurs forget that.”
Dash: Term Sheets and LOIs From Tech Giants Mean Very Little
“Term sheets and LOIs, even from some of the largest companies in the world, Mean very little. I think oftentimes entrepreneurs can get really excited by it, but generating those is not very difficult for a large company to do.”
Dash: Reddit community consensus is more trustworthy than friends' opinions
“People actually weigh in, and it's become so trusted, because the aggregation of the community and the community actually giving it weight on what is valuable and not, is more trustworthy than necessarily what your friends think about something.”