The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Stebbings: Mental wellness apps like Calm and Headspace are not great businesses
“Calm or Headspace of the world, which makes mental wellness, health, they're not great businesses.”
Harry Stebbings Jul 22, 2024 ▶ 1:02:53 Kevin Hartz: "How I Lost Airbnb at Seed Because of an Exploding Term Sheet" | E1180 · 20VC with Harry Stebbings
Disclosure
Alex Tew: Calm reached a $60M run rate before its Series A
“I think we were on a sixty million dollar run rate at the time when we raised our series A.”
Alex Tew Sep 11, 2020 ▶ 26:52 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Assertion Contradicted
Stebbings: Calm is the largest mental health company at a $1.5B valuation
“Really the largest mental health company is, is what? Calm? Respectfully, it's not a huge business. It's, you know, one and a half billion. Fantastic journey, but it's not a huge business.”
Harry Stebbings Apr 14, 2025 ▶ 9:50 Benchmark GP, Victor Lazarte: The 3 Traits All the Best Founders Have · 20VC with Harry Stebbings
Insight
Lerner: B2B companies should adopt consumer-style multi-step onboarding funnels
“If you go to some of these sites like Calm or Noom, they have these long convoluted onboarding flows that do a really good job of roping people in Getting them through the whole kind of information journey and building intent. And that's a neat thing because i…”
Matt Lerner May 31, 2024 ▶ 55:35 Matt Lerner: How to Hire Growth Leaders and Teams and Why in a World of AI | E1159 · 20VC with Harry Stebbings
Opinion
Schutz: Calm generated immense value sponsoring CNN's 2020 election coverage
“They were the sponsor of CNN's coverage for election night. Results. So it was like, election, 2020, brought to you by Calm. And it was like, hilarious, because people are like, of course, I'm freaking out mentally. It blew up on social, and I know they got li…”
Rob Schutz Jan 19, 2022 ▶ 37:05 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro
Assertion Supported
Alex Tew: Calm acquired its first 100,000 users via a two-minute website
“Pre-Calm, when we were thinking about the business, but we hadn't quite launched it, I created a web page called Do Nothing for Two Minutes, and this is actually how Calm got its first 100,000 users.”
Alex Tew Sep 11, 2020 ▶ 16:36 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Insight
Alex Tew: Religious overtones deterred mass consumer adoption of meditation
“Most people are not going to read a heavy textbook, and most people will probably be turned off by the religious and spiritual kind of overtones of meditation”
Alex Tew Sep 11, 2020 ▶ 5:11 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Disclosure
Alex Tew: Calm has been a profitable company for many years
“So our ambitions are very big, you know, in terms of the scale we want to reach, and at the same time, we want to have a great business and do things in a way that allow us to build for the long term, and that can mean being a profitable company as we have bee…”
Alex Tew Sep 11, 2020 ▶ 31:39 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Insight
Alex Tew: Brand is a customer's primary long-term interaction with a company
“In the long run, brand is the primary interaction that a customer will have over a lifetime. Because the products will often change.”
Alex Tew Sep 11, 2020 ▶ 10:57 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Disclosure
Alex Tew: Calm raised its Series A six years after founding
“So it wasn't until 2018 that we did our series A first institutional capital. We've raised from Insight Venture Partners And that was six years after founding.”
Alex Tew Sep 11, 2020 ▶ 26:37 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Insight
Alex Tew: Tech prioritizes external efficiency over internal mental states
“A lot of technology is really focused on the external world, if you like, improving the efficiency of the world that is out there, as opposed to focusing on the world within, particularly our mind and the emotional states that we're in”
Alex Tew Sep 11, 2020 ▶ 29:43 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Assertion Supported
Harry Stebbings: Calm has raised over $143 million from top investors
“To date, the company's raised over a hundred and forty three million dollars in financing from some of the best, including Lightspeed, Insight, TPG, and then some very cool names, including Ashton Kutcher, Harry Styles, Brad Feld, and Jason Calicanis.”
Harry Stebbings Sep 11, 2020 ▶ 0:23 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
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