Small equity stakes motivate growth advisors more than large cash retainers
Hila Qu · Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings · Jan 18, 2023 · at 30:04
Growth advisor Hila Qu discusses how startup founders should align compensation with external growth advisors.
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“Even a small percentage of equity will be actually more powerful than sometimes a large amount of cash in, in some cases, right? For selected companies.”
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