Hila Qu

8 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Jan 18, 2023 by Hila Qu · said 3 times in 2 episodes since 2023 · across every show →

On the record as a speaker too: Hila Qu's record, appearances and statements → this page counts the times other people say the name.

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brought up most by Harry Stebbings (3)

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Everything said about Hila Qu, oldest first

Jan 18, 2023
Insight
Founders must identify specific growth loops before writing a job description
“I would say the first thing is write the job description. It shouldn't be your standard job description because you, as I mentioned, the first step, there are some like homework for the founder to do. You need to think about your growth model. What are the ini…”
Hila Qu Jan 18, 2023 ▶ 30:43 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Disclosure
Hila Qu details growth advisor retainer structures and cash-equity compensation splits
“We usually have a monthly kind of returner model. We have a like six months engagement or even a year. And then it's a, usually a blend of cash and equity. Personally, myself for earlier stage, I may kind of be willing to Take more equity. If the company is re…”
Hila Qu Jan 18, 2023 ▶ 28:31 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Disclosure
Moving fast without stakeholder buy-in creates resistance to winning experiments
“I think the biggest mistake I made in my early days is try to move too fast without getting buy-in from the stakeholders. The result, the experiment might be successful, but there's so much resistance in implementing the winner.”
Hila Qu Jan 18, 2023 ▶ 1:01:38 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Insight
North Star metrics change annually at most; input metrics change quarterly
“Yeah I think the North Star metric shouldn't be changing very frequently. Otherwise, it's north, it's not a North Star metric. It's a south, like, east to west star metric, right? It's all over the place. That should be, like, for the, even, like, it doesn't c…”
Hila Qu Jan 18, 2023 ▶ 49:20 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023 negative
Opinion
Hila Qu compares B2B data infrastructure to a 'kindergarten level'
“B to B. The data situation is in general, much worse. I would say B to B is almost like kindergarten level. If B to C is third grade level in terms of data foundation.”
Hila Qu Jan 18, 2023 ▶ 45:01 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023 positive
Insight
Top companies always rely on viral loops or SEO for long-term growth
“Over time, you will see all the best, most successful companies, they always have some sort of a viral approach or content-based SEO approach.”
Hila Qu Jan 18, 2023 ▶ 8:52 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Disclosure
GitLab focused its growth teams on input metrics rather than top-line ARR
“So when I joined at GateLab, I talk with our CEO, we have a, we have ARR, not ARR, ARR growth as our North Star metric for the company, which is fine. But for me as a growth leader, right? Or for any other teams, I need to break that down into inputs exactly a…”
Hila Qu Jan 18, 2023 ▶ 48:35 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023 positive
Insight
Small equity stakes motivate growth advisors more than large cash retainers
“Even a small percentage of equity will be actually more powerful than sometimes a large amount of cash in, in some cases, right? For selected companies.”
Hila Qu Jan 18, 2023 ▶ 30:04 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
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