Gupta: Changing Kraken copy to "trade like a pro" drove substantial lift
Mayur Gupta · 20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta · Apr 25, 2025 · at 41:16
Mayur Gupta, Chief Marketing Officer at Kraken, highlights a successful copy experiment that tapped into user desire for status.
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“And we changed that to a phrase called trade like a pro. This is for a pro product. And we saw substantial basis point lift because we were now connecting our core message to the desire that our users had to achieve a status to be part of a tribe.”
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