Gupta: LLM optimization agencies will surge in the next three years
Mayur Gupta · 20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta · Apr 25, 2025 · at 21:11
Mayur Gupta is Chief Marketing Officer at Kraken. He describes how the migration of search behavior to LLMs will create a booming ecosystem of SEO agencies before becoming commoditized.
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“Nine to 12 months from now, when the percentage of searches shift from Traditional SEO engines to these LLMs. A lot of the conversation for the next two or three years will be, you know, what are the best practices? There'll be tons of agencies popping up to figure it out, to make that a business model until it becomes a commodity again.”
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