Mayur Gupta
12 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Apr 25, 2025 by Mayur Gupta · across every show →
On the record as a speaker too: Mayur Gupta's record, appearances and statements → this page counts the times other people say the name.
Everything said about Mayur Gupta, oldest first
Apr 25, 2025
Gupta: Early startups should avoid brand spend until they reach scale
“So if you're in the early zero to one stage or one plus stage, I would say spend very little on brand. You don't have to because your product is your brand, user is your brand. Invest all the money you have to bring people in. But once you've scaled, if you're…”
Apr 25, 2025
Gupta: Kraken relied entirely on organic word-of-mouth growth for 10 years
“At Kraken, three phases of growth, Harry, Phase one was the first 10 years where, like I said earlier, it was all organic. Great word of mouth, early player, category builder. Then, in late 2021, we realized that the next phase of growth for Kraken now needs a…”
Apr 25, 2025 positive
Apr 25, 2025 positive
Apr 25, 2025
Gupta: Kraken created an experimental growth pod expecting 80% failure rate
“We literally two weeks back spun off a tiny pod whose entire job is to experiment ideas that otherwise would take months To try and see, can we get proof points in three or four weeks? And the expectation is eight out of 10 will fail, but keep trying.”
Apr 25, 2025 positive
Gupta: Scaled companies should cap any paid channel at 30% spend
“At any point at scale, you don't want 80 to 90% of all your paid growth coming from one channel because too much at risk, right? I would say back in my DTC days, we used to obsess over it, but we would say no more than 25 to 30% in any single channel outside o…”
Apr 25, 2025
Apr 25, 2025
Gupta: Performance marketing is oxygen; upper-funnel marketing is nutrition
“In product led companies, you have to first think about growth and performance, a lot lower funnel effort as oxygen. You don't have that You are dead. You do not have a chance to come back the next day. You have to know your numbers and you have to move the nu…”
Apr 25, 2025 bullish
Gupta: Kraken's search traffic from LLMs is minuscule but rapidly accelerating
“We monitor what percentage of search results are coming via traditional search engines and LLMs, and that's increasing. Still very miniscule, but the growth rate is, is, you know, shifting more and more towards these LLMs, and the way you have to optimize your…”
Apr 25, 2025
Apr 25, 2025 bullish
Gupta: LLM optimization agencies will surge in the next three years
“Nine to 12 months from now, when the percentage of searches shift from Traditional SEO engines to these LLMs. A lot of the conversation for the next two or three years will be, you know, what are the best practices? There'll be tons of agencies popping up to f…”