Fundraising and M&A force startups to codify their company strategy
Matt Switzer · 20VC: 3 Things Acquirers Look For In Startup M&A's, How To Price A Startup Acquisition & The Biggest Risk of M&A with Matt Switzer, SVP of Corporate Development @ Hootsuite · Oct 2, 2017 · at 5:08
Matt Switzer, SVP of Strategy and Corporate Development at Hootsuite, explains why early-stage startups often delay formalizing company strategy until forced by major corporate milestones.
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“There's two big forcing functions for codifying company strategy, and I think one of those is financings and raising money, and then the other is M&A”
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