Startups should treat customer logo rights as mandatory, not optional
Mark Goldberger · Mark Goldberger: The Ultimate Guide to Enterprise Sales | E1003 · 20VC with Harry Stebbings · Apr 19, 2023 · at 23:03
Mark Goldberger is Head of Enterprise Sales at Ramp. He advises host Harry Stebbings on how startups can secure logo rights and customer references without sounding needy.
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“So one, I don't ask for it. It's something that's a requirement. So I think just the assumed close there is really important. You know, as part of working with us, we we're excited by we want to support our customers. We love to show off the great companies that are working with us. And so we're going to have your logo on our sales materials, On our website. That's part of what we do. Oh, well, we don't allow companies to do that. Okay. Well, it was great chatting with you. You know, good luck finding a solution that, that, that is going to solve for the pain that you have today.”
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