Adamic: Economic downturns are the best time to sell spend management software
Doug Adamic · Doug Adamic: Why Discounting is BS; How to Reduce Sales Cycles and Create Urgency | E1058 · 20VC with Harry Stebbings · Sep 8, 2023 · at 13:32
Doug Adamic is Chief Revenue Officer at Brex. He responds to host Harry Stebbings asking how sales teams generate demand during tough macroeconomic climates.
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“I think that those are the best times to create demand. When you are focused on being able to drive value in regards to investments a company makes in giving employees money to spend on their behalf, the tighter the times are, the more they need to pay attention to this.”
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