Adamic: B2B Buyer Conversion Now Requires 16 to 20 Touchpoints
Doug Adamic · Doug Adamic: Why Discounting is BS; How to Reduce Sales Cycles and Create Urgency | E1058 · 20VC with Harry Stebbings · Sep 8, 2023 · at 15:07
Doug Adamic, CRO at Brex, discusses changes in B2B sales metrics and lead conversion dynamics over the past decade.
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“Maybe five, seven years ago, you used to touch an individual four times or five times, but, or they would convert into wanting to learn more about your business. Now we're up to like, 16 or 20 times to be able to do that.”
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