The first 30 seconds of user onboarding establish a product's brand personality
Tomer London · 20VC: Gusto Co-Founder, Tomer London on Why Most Founders Approach Fundraising With The Wrong Mindset Today, How To Construct A Values/Motivation Alignment Test To Determine The Right Investors For You & Why Delight Is So Crucial To The Success of Any Con · Feb 28, 2020 · at 18:34
Tomer London, co-founder of Gusto, discusses product design philosophy and user onboarding with Harry Stebbings.
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“And for me, the way I think about this is a brand or a product experience is really like some, like a product is like a personality. It's like a person. And when you meet someone for the first time, the first 20 seconds, the 1:30 seconds really, really matter. And after the personality shines, even in the dull moments of whatever, waiting in line or the dull moments of just randomly seeing someone crossing eyes. And I think that if you really understand the personality of your brand, the personality of your product, you can bring that in very, very early. Through simple things like copy, through simple things like illustrations, and these things can make a really big difference.”
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