Swulinski: Healthy organic acquisition mix is 35% to 45%
Matt Swulinski · How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski · Aug 14, 2026 · at 50:36
Growth leader Matt Swulinski discusses the balance between paid performance marketing and organic discovery when scaling revenue.
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“The sweet spot for organic mix should be around like, 35 to 45% of acquisition is word of mouth, organic, and like truly people just discovering it based on everything else that you've built.”
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