Swulinski: A $100K Meta Budget Requires 400-500 New Creatives Monthly
Matt Swulinski · How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski · Aug 14, 2026 · at 16:28
Matt Swulinski, Head of Growth at Viktor, discusses creative production requirements for scaling paid Meta ad campaigns.
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“Like if you, let's say you have a hundred K meta budget, You probably need at least 400 to 500 new creatives a month. Otherwise, you're going to plateau. You're going to get out-competed.”
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