Startups can scale to $10M ARR using only Meta, Google, and lifecycle
Matt Swulinski · How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski · Aug 14, 2026 · at 6:26
Matt Swulinski (Head of Growth at Viktor) advises founders to focus early marketing exclusively on Meta, Google, and lifecycle channels rather than spreading across too many platforms.
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“You want those three things spun up because you can scale to your first 1,000,010 million ARR, Just off of those three things. And then obviously, you know, you're investing into the site, you're investing into founder-led content. There's like the other things in there, but in paid, just focus on Meta and Google and you'll totally be fine.”
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