Zaparde: Sales confidence stems from enablement and repetition rather than pep talks
Rujul Zaparde · Rujul Zaparde: Why Hiring Inexperienced People is Better | E1144 · 20VC with Harry Stebbings · Apr 24, 2024 · at 24:58
Rujul Zaparde is the co-founder and CEO of enterprise procurement startup Zip. Host Harry Stebbings asks how founders can instill confidence in sales reps during sales calls.
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“No, it's better enablement, more at-bats right? It's like when you're in this type of situation, You know what to say. And you can say it with confidence. Like you can say that, yes, this thing, yes, our, like our product does that and does it really well. Here's, here are the two reasons why. Here's what makes us different, right? It's all, it's just a lot of enablement. And at bats, which is actually kind of like repeatability.”
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