Carles Reyna is CRO at ElevenLabs. He explains how ElevenLabs monetizes competing AI customer support platforms through its underlying voice API layer.
“But I also think, like, you look at, like, all of our competitors, like, you mentioned Sierra, DecGone, and all of the other ones, we power all of them.”
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More from Carles Reina
Opinion
Reyna: AI go-to-market tools fail because they treat sales transactionally
“No, but it's like, I've tried a very large number of like AI go to market tools, and they don't work because they see everything as a transaction.”
Carles ReinaApr 11, 2026▶ 3:06ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
Insight
Reyna: Professional services models fail in AI due to two-day copycats
“In the world where, like, Snowflake grew up like, that made sense. In the world we are in today with AI, that doesn't make any sense. Because fundamentally, like, anyone can spin up a competitor of your product in the next two days. Anyone.”
Carles ReinaApr 11, 2026▶ 13:27ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
Opinion
Reyna: Open-source AI models won't commoditize ElevenLabs due to enterprise complexity
“A lot of people were talking last year about, like, oh, open source models are gonna take over, like, even on the AI voices space, like, you're gonna get commoditized and so on. And for a period of time, I kind of believed it. I was like, yeah, I mean, There i…”
Carles ReinaApr 11, 2026▶ 31:25ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
Opinion
Reyna: Operating full-time while investing presents no fundamental conflicts
“I think that you can do, like, both things in parallel, and one contributes to the other one. Like, I don't think there is any conflicts in there, fundamentally.”
Carles ReinaApr 11, 2026▶ 1:10:35ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
Opinion
Reyna: I would choose to acquire Anthropic over OpenAI
“Anthropic. And I've put it online, like, multiple times.”
Carles ReinaApr 11, 2026▶ 1:23:38ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
AssertionContradicted
Reyna: Outbound cold email response rates have dropped below 0.01%
“And you see, like, the response rates on outbound emails Has dropped to the lowest of any point in time. It's like less than 0.01%.”
Carles ReinaApr 11, 2026▶ 3:54ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota · 20VC with Harry Stebbings
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