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Will Wu: Enterprise SaaS succeeds by serving buyers, not end users

Will Wu · Will Wu: Top Five Product Lessons from Creating Snapchat "Discover" and "Chat" | E1111 · 20VC with Harry Stebbings · Feb 2, 2024 · at 17:56

Will Wu, CPO of Match Group and former Snap executive, contrasts enterprise software design with consumer product design during a discussion on human-centered design.

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“I mean, it's like an enterprise SaaS product, and they can have a really successful product because they're solving the right needs for an enterprise customer, another company that they're selling to, but I don't know if that product was designed from the ground up with the end user in mind.”

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