“Having said that, I think like most things saturate probably more slowly than people expect.”
quote is from the automated transcript, cleaned for reading:
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More from George Bonaci
Insight
Bonaci: Growth Teams Aren't Doing Their Job Properly If They Aren't Failing
“I think that they should acknowledge that the vast majority of what they work on is going to fail. And that if they're not failing, like, honestly, they're probably not doing their job well.”
George BonaciFeb 28, 2025▶ 12:46George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Insight
Bonaci: AI Eliminated the Need for Growth Candidates to Be Technical
“You don't need to be nearly as technical as you used to like, AI can help you write the code. It can tell you other ways of doing things. Like it's even just like in that element of like who I would used to like have a bias for hiring. It's totally changed.”
George BonaciFeb 28, 2025▶ 43:42George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Insight
Bonaci: Early-Stage Companies Should Prioritize Hiring for Potential
“I would always skew more junior. I think hiring for potential, especially early on in the business is far more important.”
George BonaciFeb 28, 2025▶ 0:15George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Insight
Bonaci: Copying growth playbooks to new companies generally fails
“So even if you understand from past experience, something that's worked, usually just taking like that one playbook or that one tactic and copy and pasting it to a new company, like generally doesn't work.”
George BonaciFeb 28, 2025▶ 1:18George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Opinion
Bonaci: Most marketers fail at growth by relying on past knowledge
“And I think that's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here?”
George BonaciFeb 28, 2025▶ 1:48George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Insight
Bonaci: Growth Teams Should Prioritize Experimentation Velocity Over Perfection
“You should assume if you're doing things right, you should assume the majority of your bets are going to fail, which is why I always believe that velocity is probably more Important than getting things perfect.”
George BonaciFeb 28, 2025▶ 4:17George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
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