Bonaci: Copying growth playbooks to new companies generally fails
George Bonaci · George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings · Feb 28, 2025 · at 1:18
George Bonaci, VP of Growth at Ramp, explains why growth tactics cannot simply be copied from previous roles into a new company.
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“So even if you understand from past experience, something that's worked, usually just taking like that one playbook or that one tactic and copy and pasting it to a new company, like generally doesn't work.”
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