Silagadze: Top Hat abandoned top-down university enterprise sales as a dead end
Mike Silagadze · 20VC: Why Virtually All Companies Hire The Wrong Way, Why EdTech Is The Most Brutal Market & How To Scale Your Sales Team for Engineering Founders with Mike Sliagadze, Founder & CEO @ Top Hat · Mar 16, 2018 · at 8:05
Mike Silagadze, founder and CEO of Top Hat, shares how Top Hat pivoted away from traditional enterprise sales cycles in higher education.
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“So that's what we started, actually. I mean, we started trying to do enterprise sales in universities, and very quickly, within a matter of months, realized that it was a dead end. I mean, the business just could not exist.”
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