Jiménez: Multi-threading requires securing buy-in from primary champion first
Lori Jiménez · Lori Jiménez: How to Increase Sales; Hiring Tips from Google; Best Way to Grow Sales Teams | E1043 · 20VC with Harry Stebbings · Aug 2, 2023 · at 37:22
Lori Jiménez is the Chief Revenue Officer at WorkRamp. She discusses enterprise sales execution and strategies for multi-threading deals without alienating buyers.
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“First you got to get the buy-in with the champion instead of like going around and trying to meet a bunch of people, you know, going on LinkedIn to figure out who else in this company do I know? It's like first get the buy-in from the champion of why, like it's so important in every sales engagement, explain the why, explain why you're doing it and then get some of their buy-in.”
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