Nationwide supply density enables efficient broad marketing like remnant TV ads
Marco Zappacosta · 20VC: Thumbtack's Marco Zappacosta on The 3 Core Elements To All Board Meetings, Raising $250m from Sequoia and Why You Have To Win Supply Side Acquisition First For Marketplace Success · Apr 20, 2018 · at 19:22
Marco Zappacosta, co-founder and CEO of Thumbtack, explains how achieving nationwide supply coverage unlocks non-geographically targeted advertising channels.
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“The benefit of that is it has let us then leverage marketing channels that are not geographically specific. So we can buy remnant on TV or online independent of where it's going to show because we have supply everywhere.”
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