Free plans incentivize engineers to adopt products and bring them to new jobs
Guillaume Cabane · Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings · Nov 29, 2023 · at 4:17
Guillaume Cabane, growth advisor and former VP of Growth at Segment, explains why offering free startup tiers is an effective long-term growth tactic for products targeting software engineers.
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“If you're lucky enough to have a really good product, let's put aside those that have like a bad product. We have a truly good product that is useful. You have an incentive to have a free plan, a startup plan, whatever you want to call it, because engineers Well, stay engineers as they change jobs, and they no longer are in startups, and they join a real legit company, and they will bring your product along with them.”
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