Carter: Overusing scarcity and urgency tactics destroys user credibility
Phil Carter · Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings · Sep 20, 2024 · at 52:39
Phil Carter, growth advisor and angel investor, discusses growth tactics and user retention on 20VC with Harry Stebbings.
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“Scarcity and urgency are real things, and they can work to drive Short-term DAU retention or to drive, you know, trial start rates because I'm getting a one-time only discount. But when you do too much of that, you lose all credibility with the user.”
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