scarcity and urgency tactics

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 20, 2024 by Phil Carter · across every show →

Everything said about scarcity and urgency tactics, oldest first

Sep 20, 2024 negative
Insight
Carter: Overusing scarcity and urgency tactics destroys user credibility
“Scarcity and urgency are real things, and they can work to drive Short-term DAU retention or to drive, you know, trial start rates because I'm getting a one-time only discount. But when you do too much of that, you lose all credibility with the user.”
Phil Carter Sep 20, 2024 ▶ 52:39 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
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