Phil Carter
21 statements across 1 episodes · 3 bullish · 8 bearish · 1 people on the record · first statement Sep 20, 2024 by Phil Carter · across every show →
On the record as a speaker too: Phil Carter's record, appearances and statements → this page counts the times other people say the name.
Everything said about Phil Carter, oldest first
Sep 20, 2024 negative
Sep 20, 2024
Sep 20, 2024
Sep 20, 2024 neutral
Sep 20, 2024 bullish
Carter: Apple and Google will lower App Store fees within 10 years
“I do think that there may be some factors over the next 10 years that start to make this a little bit easier. For example, 15 to 30% app store fees. I think Google and Apple are under increasing pressure to lower the average app store fee, at least in certain …”
Sep 20, 2024 negative
Sep 20, 2024
Sep 20, 2024
Carter: Consumer App CAC Payback Benchmark Is One to Six Months
“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”
Sep 20, 2024 negative
Carter: Overusing scarcity and urgency tactics destroys user credibility
“Scarcity and urgency are real things, and they can work to drive Short-term DAU retention or to drive, you know, trial start rates because I'm getting a one-time only discount. But when you do too much of that, you lose all credibility with the user.”
Sep 20, 2024 negative
Phil Carter: Indiscriminate discounting erodes brand equity and long-term outcomes
“The mistake that a lot of companies make is they treat it as a blunt instrument. It's like, we're just gonna throw out 50% discounts like they're candy. It's like the Oprah meme of like, you get a discount. And more often than not, that's just gonna road your …”
Sep 20, 2024 negative
Phil Carter: Early-stage startups lack sufficient user volume for A/B testing optimizations
“And then the third reason is oftentimes, even for consumer businesses and certainly for B to B businesses, if you're that early, You simply don't have enough users to be able to measure a statistically significant difference in a small optimization type of an …”
Sep 20, 2024
Sep 20, 2024
Carter: Invest in secondary channels 6–12 months before saturation
“Ideally, once you start to see the early signs that, okay, we're not at saturation yet, But I can connect the dots to six to 12 months from now. We're probably going to start to hit saturation. You should be investing heavily at that point and figure out what …”
Sep 20, 2024
Sep 20, 2024 negative
Sep 20, 2024 bullish
Carter: Web-Based Checkout Discounts Neutrally Bypass 15-30% App Store Fees
“That email will often lead to a web-based checkout flow, which means that you're avoiding the 15 to 30% app store fees, and so your net revenue as the business is neutral, but you're converting subscribers that otherwise wouldn't have converted because the pri…”
Sep 20, 2024 positive
Phil Carter: Quizlet hedged summer seasonality via international growth
“As you expand internationally, you can offset some of the seasonality. And so that was one of the biggest things I worked out at Quizlet was international expansion. And we did start to see some hedging on that seasonality as we got more users in Asia or in La…”
Sep 20, 2024 neutral
Carter: Consumer Apps Should Maintain a Single Pricing Tier Until Scaling
“So on tiers, I think the vast majority of consumer subscription businesses should only have a single tier, at least until they become very large, mature businesses, and they're actually becoming platforms that are offering multiple premium product offerings ra…”
Sep 20, 2024 neutral
Carter: Only 30 to 40 Consumer Subscription Companies Are Worth $1B+
“I actually just published a guest post for Lenny's newsletter, and one of the figures that I include in that article is a list of consumer subscription businesses that have achieved billion dollar plus valuations. So that's both publicly traded companies as we…”
Sep 20, 2024 negative
Carter: Consumer subscription apps cannot spend their way to dominance
“There are some rare exceptions where I think that has happened. Typically in marketplace businesses where the network effects are so strong once you get to the tipping point that you can have upside down unit economics for months or even years. And then, you k…”
Sep 20, 2024 negative