Casey Winters: Startups should build growth capabilities immediately after product-market fit
Casey Winters · 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more · Nov 25, 2022 · at 2:33
Casey Winters, Chief Product Officer at Eventbrite and former product leader at Pinterest and Grubhub, discusses when early-stage startups should establish a dedicated growth function.
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“As soon as possible after product market fit, that's when growth becomes the number one concern of most startups, and that's where you need to be building out that capability.”
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Winters: Growth connects users to existing value, not new features
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Winters: Growth leaders exist to execute founder vision, not create strategy
“What a lot of product leaders make a mistake of, as well as growth leaders, is they think it's their show. They get to create the vision. They get to create the strategy. And it's like, not really. You're there to execute on the vision and strategy of the foun…”
Winters: Performance marketing over-reliance fails within five years without network effects
“The default towards performance marketing is the only channel that matters. It creates a lot of issues long term, especially if you're not network effect driven, where It's going to work really well in year one, not as well in year two, and in year five, you'r…”
Casey Winters: Proven growth leaders won't join startups that haven't prioritized growth
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