Casey Winters

22 statements across 4 episodes · 6 bullish · 5 bearish · 3 people on the record · first statement Sep 22, 2021 by Casey Winters · said 34 times in 12 episodes since 2021 · across every show →

On the record as a speaker too: Casey Winters's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (24), Vaibhav Sahgal (2), Mike Duboe (2), Ely Lerner (2), Brian Balfour (2), Darius Contractor (1)

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2025 1 mention in 1 episode
2023 10 mentions in 4 episodes 3 per episode
2022 16 mentions in 4 episodes 4 per episode
2021 7 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Casey Winters, oldest first

Sep 22, 2021 positive
Insight
Casey Winters: Product-driven growth requires one-week experimental projects over six-month builds
“A lot of what product driven growth requires is someone that can figure out a grand opportunity and then break it down into really small chunks that help them learn that they're not, you know, putting forth a six month project. They're putting forth a one week…”
Casey Winters Sep 22, 2021 ▶ 18:58 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 negative
Insight
Winters: Performance marketing over-reliance fails within five years without network effects
“The default towards performance marketing is the only channel that matters. It creates a lot of issues long term, especially if you're not network effect driven, where It's going to work really well in year one, not as well in year two, and in year five, you'r…”
Casey Winters Sep 22, 2021 ▶ 39:54 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 negative
Insight
Casey Winters: Brand marketing is unmeasurable and speculative for early startups
“Brand marketing, which is neither measurable nor scalable and requires money. It's not a bad idea. It's just usually has a longer return, a more speculative return. So generally startups wait longer before they invest in that.”
Casey Winters Sep 22, 2021 ▶ 18:20 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 negative
Insight
Winters: Scaling growth requires deep engineering work, not quick hacks
“Growth is done in a team, and it's not just hacks or experiments. Like, it requires understanding the growth model of the business, where the constraints are, and potentially doing quick hacks, but a lot of times deep engineering work to actually scale the bus…”
Casey Winters Sep 22, 2021 ▶ 39:35 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 bullish
Insight
Winters: Canva grows like a network business driven by user content
“Canva is, you know, a company that on the outside looks like more of a consumer subscription company, but it's able to grow like a network because of all the amazing content that's created through the service.”
Casey Winters Sep 22, 2021 ▶ 40:41 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 negative
Insight
Casey Winters: Refusing interview case studies signals poor fit for startup roles
“Interviews should be for both sides, right? If I feel like that case study is beneath me, that's a problem. That means I'm probably not a good fit for the job right now, and you should be hiring someone more junior, right?”
Casey Winters Sep 22, 2021 ▶ 21:53 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Winters: Growth leaders must talk to users, not just analyze data
“Cause if our job as like a growth leader is to connect people to the core value of the product, we need to understand that core value almost better than anyone at the company. We need to know how to talk about it. We need to know the steps that get them introd…”
Casey Winters Sep 22, 2021 ▶ 23:29 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Casey Winters: Growth teams must prioritize learning velocity over short-term results
“You can't focus entirely on the results. What you really want to focus on is the learning. Are we continuing to learn how our users operate, how this business operates, and what our scalable growth strategies are? As long as that learning loop is quick, that's…”
Casey Winters Sep 22, 2021 ▶ 30:09 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Winters: Founder execution speed is the top factor when angel investing
“In other companies, like I could rely on my rate of execution, you know, like my speed, my learning loop, but now it's become this different element of, I'm really trying to gauge how quickly they learn, how quickly they execute. And that's like the biggest fa…”
Casey Winters Sep 22, 2021 ▶ 37:01 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 bearish
Opinion
Winters: Organic social reach as a growth channel is dead
“Generally, anything organic, social related, just doesn't exist anymore, because the social networks are so good at taxing any reach that you want to have on the social channels. So that's one that feels relatively dead.”
Casey Winters Sep 22, 2021 ▶ 37:55 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Winters: Isolated growth teams fail long-term without organizational alignment
“While that can be really good at going fast, a lot of times by going fast, you're not going far because you're not as default biased to keeping the rest of the organization in loop with what a growth team is doing.”
Casey Winters Sep 22, 2021 ▶ 9:41 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Winters: Growth connects users to existing value, not new features
“Growth is about connecting people to the value that's already been created by the business, you know, either through Product or services or whatever. So growth is not about building totally new features, totally new products. It's about once we have those and …”
Casey Winters Sep 22, 2021 ▶ 7:15 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021
Insight
Winters: Startup executives must resolve inter-departmental conflict themselves
“I see a mistake a lot of executives make, and this is outside of growth too, where they're like, they'll expect their manager or the CEO to like take care of their problems for them. And it's like, no, that's not what happens. Like you got to go solve those pr…”
Casey Winters Sep 22, 2021 ▶ 26:36 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 positive
Assertion Supported
Casey Winters scaled Pinterest signup conversion 5x via SEO
“At Pinterest, Casey turned SEO into a scalable acquisition strategy, increasing conversion to signups, five X.”
Harry Stebbings Sep 22, 2021 ▶ 0:47 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Sep 22, 2021 positive
Assertion Partly supported
Grubhub expanded from 3 to over 1,000 cities prior to $7.3B exit
“Casey played an instrumental role in scaling Grubhub from three cities to over a thousand, and from a one million dollar series A to an IPO and a 7.3 billion dollar exit.”
Harry Stebbings Sep 22, 2021 ▶ 1:00 Welcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit
Mar 25, 2022 positive
Assertion Partly supported
Winters: Pinterest signed up over half the US via Google preview walls
“When people came in from Google, we would let you see a preview of the content, and then we would ask you to sign up to see more of it... As we did that, that was really successful. And we ended up signing up, you know, like over half of the U S up to Pinteres…”
Casey Winters Mar 25, 2022 ▶ 5:01 20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart with the Growth Leaders Who Built Them; How Instagram Went from 440M to 1BN, How Twitter Changing Their Signup Flow was a Needlemover and How Removing Card Payment Requ
Mar 25, 2022
Insight
Casey Winters: Product growth connects users to existing core value
“Growth is about connecting people to the value that's already been created by the business, you know, either through product or services or whatever. So growth is not about building totally new features, totally new products. It's about once we have those and …”
Casey Winters Mar 25, 2022 ▶ 3:13 20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart with the Growth Leaders Who Built Them; How Instagram Went from 440M to 1BN, How Twitter Changing Their Signup Flow was a Needlemover and How Removing Card Payment Requ
Mar 25, 2022
Assertion Not checkable as stated
Winters: Intuition-based growth experiments failed at every new job he took
“Every growth experiment I've recommended when I've joined a company, I'm fundamentally using more of my gut from previous experience. Every time that has not worked.”
Casey Winters Mar 25, 2022 ▶ 4:28 20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart with the Growth Leaders Who Built Them; How Instagram Went from 440M to 1BN, How Twitter Changing Their Signup Flow was a Needlemover and How Removing Card Payment Requ
Nov 25, 2022
Insight
Winters: Most successful Heads of Growth are early internal hires who scaled
“So a lot of the people that you look at that were head of growth, We're just really early employees that took an interest in that area and then scaled a team around it.”
Casey Winters Nov 25, 2022 ▶ 3:22 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Nov 25, 2022
Insight
Casey Winters: Proven growth leaders won't join startups that haven't prioritized growth
“There are perhaps 50 people that are capable, that have shown previous, like, head of growth experience. And they're not going to join your company until they've seen that you've already prioritized growth and shown that you value it inside an organization.”
Casey Winters Nov 25, 2022 ▶ 2:48 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Nov 25, 2022
Insight
Casey Winters: Startups should build growth capabilities immediately after product-market fit
“As soon as possible after product market fit, that's when growth becomes the number one concern of most startups, and that's where you need to be building out that capability.”
Casey Winters Nov 25, 2022 ▶ 2:33 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Aug 16, 2023 positive
Opinion
Balfour names Winters, Contractor, and Cabane as top growth practitioners
“Strategically would be Casey winners. The best person that has thinks about the psychological elements of growth would easily be Darius contractor. The person like a very specialty who I consider like a mad scientist is I call him G, but it's Guillaume Cabane.”
Brian Balfour Aug 16, 2023 ▶ 59:23 Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings
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