Insight certainty 4/5 debate potential 2/5

Lerner: Asking functional heads for revenue ideas fragments startup strategy

Matt Lerner · Matt Lerner: How to Hire Growth Leaders and Teams and Why in a World of AI | E1159 · 20VC with Harry Stebbings · May 31, 2024 · at 14:36

Matt Lerner, former PayPal growth lead and CEO of SYSTM, explains why setting financial metrics for individual department leads creates misaligned strategies.

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“If you take, you know, your six functional heads in your business, engineering, product sales, whatever, and say, give me your best ideas for making money. They're going to give you six different strategies with six different resource So that's moving in six different directions, and a startup can't move in six directions.”

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