Unprepared software startups face major revenue shock in Q4 2020
Mark Suster · 20VC: Upfront's Mark Suster on COVID Redefining What A Great Company Looks Like and What Valuations Look Like, Why Pay-To-Play Is Back On The Table & Why We Will See The Death of Party Rounds · Apr 20, 2020 · at 10:07
Mark Suster, Managing Partner at Upfront Ventures, warns B2B founders about delayed contract renewal pressure and revenue contraction caused by COVID-19.
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“So if you don't have a plan for that happening, both in terms of how you gracefully do it, what you're asking for in return, and how you size your cost base, you're going to be in for a huge shock, and that shock is going to come in Q four and Q one.”
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