Uber's advertising business has reached a $1 billion run rate
Scott Gorlick · Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings · Aug 30, 2024 · at 38:06
Scott Gorlick, early Uber employee and angel investor, discusses Uber's high-margin advertising business model and its revenue potential.
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“I think the ads business is a monster. I think ads is really interesting because it's, I think, in a billion dollar run rate now, and what's really interesting is if you think about Uber as a platform, It's the app where you go from, like, point A to point B. It knows where you're going. It knows, like, what shops you're visiting, like, what restaurants you like, etc. And if you have that knowledge, you can then push ads to somebody in the app. And whether it's, like, video or text or, like, a promotion for a movie or the US Open, like, there are a lot of things that you can do with that data. And I think, like, they're just barely starting to scratch the surface.”
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