“In your sales process, you'll know within the first six months, if this rep is going to cut it in the enterprise or not, you should. And what I think founders make a mistake is they wait for how many deals that they get a year and a half later.”
quote is from the automated transcript, cleaned for reading:
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More from Sean Murray
Insight
Enterprise Sellers Asking Basic Discovery Questions Will Fail
“If you are a seller today and you engage a potential buyer and you're wasting your time asking about what fucking CRM that they use or where they're located or who they do business with or how they make money, you're fucked. You just don't even call.”
Sean MurrayJan 24, 2024▶ 12:06Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
Insight
Traditional Sales Discovery Is Dead and Replaced by Teaching Buyers
“Discovery as we know it is fucked, right? And what, when discovery, I took out the word discovery from the sales process and I inserted the word teaching. And words matter turns out. And what I would prefer my organization, what they do when they engage with a…”
Sean MurrayJan 24, 2024▶ 16:28Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
Insight
Founders Should Not Build the Initial GTM Sales Playbook
“I would argue that that sheet music get created by a professional that has the pattern recognition that has seen it before. So I do not believe a founder should build that sheet music or playbook for how we're going to go to market.”
Sean MurrayJan 24, 2024▶ 1:07:30Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
PredictionOpen · timeframe Jan 2027
Greenhouse Caps Enterprise Sales Outreach at Companies Under 10,000 Employees
“A greenhouse where, where I'm building now, I'd really cap it. At 10,000 employees that I try not to pursue much more above that is mostly because it just gets so difficult above that threshold. And I don't think the big money really isn't with those companies…”
Sean MurrayJan 24, 2024▶ 36:26Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
AssertionSupported
Female Sales Reps Outperform Male Counterparts by 8%
“According to Exactly Insights, those that identify as female outperform their male counterparts by eight percent.”
Sean MurrayJan 24, 2024▶ 50:40Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
PredictionNot checkable as stated
Half of Current Sales Leaders Will Fail Within Two Years
“Half the sales leaders probably are not, I'm going to make it in the next year or two.”
Sean MurrayJan 24, 2024▶ 1:06:59Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
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