Founders Should Not Build the Initial GTM Sales Playbook
Sean Murray · Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings · Jan 24, 2024 · at 1:07:30
Sean Murray, CRO at Greenhouse, shares his opinion on whether founders or specialized sales hires should design early sales motions.
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“I would argue that that sheet music get created by a professional that has the pattern recognition that has seen it before. So I do not believe a founder should build that sheet music or playbook for how we're going to go to market.”
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