Insight certainty 3/5 debate potential 2/5

Hiring solves 80% of the challenge of preserving product quality while scaling

Tomer London · 20VC: Gusto Co-Founder, Tomer London on Why Most Founders Approach Fundraising With The Wrong Mindset Today, How To Construct A Values/Motivation Alignment Test To Determine The Right Investors For You & Why Delight Is So Crucial To The Success of Any Con · Feb 28, 2020 · at 22:21

Tomer London, co-founder of Gusto, discusses how startups can maintain product craftsmanship and balance current customer requests with broader market expansion as they scale.

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“So I think 80% of this is really solved by hiring. And the other 20% is solved by making sure we don't miss out on opportunities that are not directly staring us at the face.”

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Insight
Founders should raise capital to execute goals, not set goals for fundraising
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Tomer London Feb 28, 2020 ▶ 7:34 20VC: Gusto Co-Founder, Tomer London on Why Most Founders Approach Fundraising With The Wrong Mindset Today, How To Construct A Values/Motivation Alignment Test To Determine The Right Investors For You & Why Delight Is So Crucial To The Success of Any Con
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“You can't add delight later. When you look at a product, our experience, you have to think about delight as an inherent part of the product itself.”
Tomer London Feb 28, 2020 ▶ 13:48 20VC: Gusto Co-Founder, Tomer London on Why Most Founders Approach Fundraising With The Wrong Mindset Today, How To Construct A Values/Motivation Alignment Test To Determine The Right Investors For You & Why Delight Is So Crucial To The Success of Any Con
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“So the way to solve it is not for us, it is not like cut the delight element out. It's got the functionality down. It's scope it down to a place where it's small enough that you can test it and then ship it.”
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Opinion
Net Promoter Score is insufficient on its own to evaluate customer sentiment
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Insight
Gusto evaluates prospective investors using its employee interview criteria
“We're still doing this today, which is thinking about investors as team members. When you bring in a new Gusti, that's how we call our own team members. When you bring in a new Gusti on board, there's an interview process, right? And there's like a whole lot o…”
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