Swulinski: PostHog's unconventional website UI succeeds as audience pattern disruption
Matt Swulinski · How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski · Aug 14, 2026 · at 24:03
Host Harry Stebbings critiques PostHog's website UI, and Matt Swulinski defends PostHog's design as an intentional strategy tailored to developers.
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“That's like a pattern disrupt thing for them, and they know who their target audience is, and the target audience appreciates the weirdness.”
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