Parrish: Hire a head of sales when building out 3+ reps
Carl Parrish · 20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep? · Jul 27, 2022 · at 18:56
Carl Parrish, Head of Sales at Figma, shares guidance on whether early-stage startups should hire individual account executives or a sales leader first.
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“When you've got some conviction that, Hey, this is a motion that's going to require a sales team. I know that we've got capacity to hire at least let's call it three salespeople go and get that head of sales, go and get that frontline sales manager.”
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