Jerry Chen: Low-priced products cannot sustain complex direct sales forces
Jerry Chen · 20VC: Greylock's Jerry Chen on The 2 Fundamentals To Assessing Startup Risk, Why Good Investors Have To Be Optimistic & Why VCs Get In Trouble When They Move Outside Their "Strike Zone" · Apr 2, 2018 · at 17:23
Jerry Chen, Partner at Greylock, explains the necessity of matching product pricing and unit value with appropriate go-to-market channels.
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“If you have kind of a small unit value, that's low price point and have a complex direct sales force, the economics would never work out no matter how hard you try.”
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