Prediction certainty 4/5 debate potential 3/5

Garg: CPG industry sees D2C food delivery playing out over 20 years

Ooshma Garg · 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble · Nov 9, 2018 · at 13:57

Ooshma Garg, founder and CEO of meal kit company Gobble, discusses venture capital skepticism versus CPG industry optimism regarding direct-to-consumer food delivery.

0:00 / 0:20exact quote · 20.2s
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“And especially in our market and direct to consumer food delivery, venture capital oftentimes thinks that it's played out based on a couple players trying and failing, but actually the CPG industry could not be more excited about the shift to direct to consumer and understands that it's going to be playing out over the next five, 10 and 20 years.”

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More from Ooshma Garg

Assertion Not checkable as stated
Garg: Gobble avoided dirty VC terms that trapped competing meal kit startups
“I've been really conscious about the number of venture capitalists we work with, the amount of dilution we take, and expectations we set for ourselves, and avoiding any kind of tricky terms underneath the table, which I think other meal kit companies weren't a…”
Ooshma Garg Nov 9, 2018 ▶ 19:14 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
Prediction Didn’t hold up
Garg: Gobble plans to hit multi-billion dollar valuation and revenue levels
“We have our plan to reach the multi-billion dollar valuation and revenue levels in the next upcoming years with a number of these efforts, and we just recently closed a deal with Walmart”
Ooshma Garg Nov 9, 2018 ▶ 29:08 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
Insight
Garg: Raising large sums early makes startups fragile by forcing premature scaling
“Silicon Valley has a lot of companies and cautionary tales that raise a lot of money early on, and when you raise a lot of money early on, you have to be very big very quickly, and you have to be very loud, and you set your expectations sky high from the first…”
Ooshma Garg Nov 9, 2018 ▶ 7:11 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
Assertion Not checkable as stated
Garg: Gobble reduced Facebook marketing dependency by 50% through channel diversification
“First thing she did is took our Facebook dependency down by 50% and started planting the seeds into other channels that are growing such that we can genuinely turn knobs up and down.”
Ooshma Garg Nov 9, 2018 ▶ 12:37 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
Insight
Garg: D2C food sector will yield multiple multi-billion dollar companies
“An analogy would be like if you were to judge Instacart a thousand percent on web fan, and some VCs do, but I find that it's important to specialize at least in some areas so that you can look under the hood because people eat in many different ways, and it's …”
Ooshma Garg Nov 9, 2018 ▶ 14:18 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
Insight
Garg: Startups must scale without compromising LTV to CAC ratio and runway
“There's this sort of grow as fast as possible without breaking your core metrics, without breaking your LTV to CAC ratio and your cash burn and runway.”
Ooshma Garg Nov 9, 2018 ▶ 8:00 20VC: Being A Wartime Leader in a Time of Peace, Why Marketing Channel Diversification Is Like The Life of A Scientist and Why Small and Mighty Beats Loud and Weak with Ooshma Garg, Founder & CEO @ Gobble
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