AI will eliminate SDR busywork to enable human personalization
Ashley Kelly · Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings · Jun 7, 2024 · at 5:40
Ashley Kelly is the VP of Global Sales Development at Rippling. She discusses how AI automation will reshape the role of sales development representatives.
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“I do think where it will help SDRs though, is eliminate a bunch of the busy tasks. And so like the hardest part about being an SDR is the little details that you have to pay attention to all day, every day. And that could be. Cleaning and scrubbing your accounts, making sure you have the right contacts, the right phone numbers to make those cold calls effective, the right emails so that you have deliverability. And so I think AI can actually help just make that easier and free up more of an SDR's time to where they can focus on more personalization and LinkedIn connects and all the different channels that really require a human outside of AI.”
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