Kim Graves predicts enterprise SaaS sprawl will worsen before consolidating long term
Kim Graves · 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves · Jun 27, 2025 · at 59:25
Kim Graves, GTM leader at Notion, shares her forecast on enterprise software adoption and tool consolidation on 20Sales.
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“And my prediction is it's going to get a bit worse in the short term, but long term, we are going to consolidation because there's no way an employee can learn 200 different tools and be effective in their day to day.”
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