Opinion certainty 4/5 debate potential 4/5

Kim Graves: High-performing sales teams cannot be built fully remote

Kim Graves · 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves · Jun 27, 2025 · at 48:26

Kim Graves, GTM leader at Notion, shares her view on why in-person hybrid office work environments are superior for sales team collaboration and performance.

0:00 / 0:07exact quote · 7.8s
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“I don't think you can build the same type of collaborative, dedicated sales team where everyone's just working from home.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kim Graves

Insight
Graves: First sales hires should focus on learning, not quota execution
“The earliest stage of building a sales team is not looking for Traditional coin operated reps that are going to come in and just build the sales playbook for you. The earliest stages are actually about learning.”
Kim Graves Jun 27, 2025 ▶ 20:02 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Assertion Not checkable as stated
Kim Graves: Fortune 100 executives cannot be reached via PLG motions
“Executives of fortune, 100 companies aren't typically tinkering with the latest technology. They're focusing on their business priorities. They're focusing on How to drive the business forward. And you don't get in front of those people with a product led moti…”
Kim Graves Jun 27, 2025 ▶ 44:38 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Opinion
Kim Graves: Cold calling is the most underrated outbound sales channel
“Because I see it working and people don't do it. Cold calling is hard. It's way easier to send an email and get a rejection. That's easy. When you cold call someone and you get a rejection, that hurts. And so when you think about the other sellers around you i…”
Kim Graves Jun 27, 2025 ▶ 45:40 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Prediction Not checkable as stated
Graves: AI sellers remain far from replacing enterprise sales reps
“I will say, I believe it would work if it's a very transactional product. Like, if you're like, hey, we're a conference, and we are selling conference booths, this is the price. I think, like, an AI Seller can actually probably sell that quite well, but when y…”
Kim Graves Jun 27, 2025 ▶ 53:24 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Disclosure
Slack deliberately avoided sales outreach to community workspaces despite high user counts
“And so at Slack, we saw that our biggest workspaces were actually communities. They were professional networks that were using Slack to trade best practices. There were student groups that were using Slack to work on projects. And the sales team was tempted to…”
Kim Graves Jun 27, 2025 ▶ 14:46 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
Insight
Graves: PLG founders must personally establish their ideal customer profile
“It's figuring out who is your ideal customer profile, and I strongly believe it's the founder, because that's not only going to guide your go-to-market strategy, it's also going to guide your product roadmap, and where do you continue To lean in.”
Kim Graves Jun 27, 2025 ▶ 18:03 20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves
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