Prediction certainty 3/5 debate potential 2/5

Söderström: Audio TAM will match social media at 2-3 billion plus users

Gustav Söderström · Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings · Oct 13, 2022 · at 1:09:40

Gustav Söderström, Spotify's Chief R&D Officer, discusses the long-term scale and target audience for podcasts and audio with Harry Stebbings on 20VC.

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“I think it is at least as large as social networking, you know, two, three billion plus. The way I think about it is I think music and actually podcasting is a Sort of a core human behavior like communication. And that means that the sort of time in, in, you know, finance or product speak total addressable market should be the same.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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