Gustav Söderström

24 statements across 2 episodes · 10 bullish · 3 bearish · 1 people on the record · first statement Oct 13, 2022 by Gustav Söderström · said 81 times in 35 episodes since 2021 · across every show →

On the record as a speaker too: Gustav Söderström's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (67), Jag Duggal (5), Max Junestrand (2), Hugo Barra (2), Eugene Wei (2), Cliff Weitzman (2), Barry McCarthy (1)

tap a year for its mentions
001352510202120222023202420252026episodesmentions
0510202120222023202420252026episodes it came up in
0035610202120222023202420252026episodesmentions per episode
2026 7 mentions in 4 episodes 2 per episode
2025 10 mentions in 8 episodes 1 per episode
2024 13 mentions in 7 episodes 2 per episode
2023 19 mentions in 10 episodes 2 per episode
2022 24 mentions in 4 episodes 6 per episode
2021 8 mentions in 2 episodes 4 per episode

every mention, scene by scene, with the transcript →

Everything said about Gustav Söderström, oldest first

Oct 13, 2022 neutral
Disclosure
Spotify treated COVID-19 consumer behavior as an anomaly and maintained car investments
“We chose the former. We said that we're going to model this as an anomaly, and we kept investing in The world going back to normal”
Gustav Söderström Oct 13, 2022 ▶ 12:31 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 bullish
Prediction Not checkable as stated
Söderström: Audio TAM will match social media at 2-3 billion plus users
“I think it is at least as large as social networking, you know, two, three billion plus. The way I think about it is I think music and actually podcasting is a Sort of a core human behavior like communication. And that means that the sort of time in, in, you k…”
Gustav Söderström Oct 13, 2022 ▶ 1:09:40 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 positive
Prediction Not checkable as stated
Söderström: The shift from social media to recommendation media is permanent
“Macro shift is, you know, from curation to recommendation. Or as Mike Mignano puts it from social media to recommendation media. That's not going to reverse.”
Gustav Söderström Oct 13, 2022 ▶ 12:03 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022
Insight
Söderström: Test new product paradigms on new users to bypass habit bias
“One is you separate new users from existing users. You're going to get very different metrics. Existing users have a habit. Your metrics may go down for a feature, and then if you tried on new users and never had that habit, you may see that if you're not taug…”
Gustav Söderström Oct 13, 2022 ▶ 19:41 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 positive
Assertion Supported
Söderström: Spotify drastically rebuilt its app to prioritize machine learning recommendations
“So we actually made a bet on the shift from curation to recommendation or social media to recommendation media. Four or five years ago and rebuilt the application quite drastically. And today we, I would say we are a recommendations based company much more tha…”
Gustav Söderström Oct 13, 2022 ▶ 1:11:22 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022
Insight
Söderström: Companies Must Early-Accept Unstoppable Macro Shifts and Reposition
“What you should do instead of fighting is obviously to rethink your position, try to reposition yourself so that instead of having this wind blow in your face and slowing you down, you somehow get it at your back. And, you know, I've been fortunate enough to b…”
Gustav Söderström Oct 13, 2022 ▶ 7:21 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 negative
Insight
Söderström: Overly polite employees are Spotify's biggest organizational hurdle
“Because they're often in Spotify because they're too nice. That's actually a bigger problem than being, than people being too aggressive. In other companies, you may have the opposite, that if it's unclear, people are gonna power grab. I've seen the opposite. …”
Gustav Söderström Oct 13, 2022 ▶ 49:14 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 positive
Insight
Söderström: Evaluating decisions across three distinct models reduces strategic error
“One way to try to avoid it that, you know, comes from sort of Berkshire Hathaway and how they think about the world is you should use at least three models with different dimensions. If they all agree, chances that you're completely wrong are much lower.”
Gustav Söderström Oct 13, 2022 ▶ 14:42 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 neutral
Assertion Supported
Söderström: Artists are shifting choruses earlier to grab streaming listeners
“Because people now have shorter attention spans. You can see the chorus moving closer and closer to the beginning of the song, right? Everyone is trying to optimize for the first few seconds”
Gustav Söderström Oct 13, 2022 ▶ 1:08:46 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 positive
Insight
Söderström: Spotify R&D is structured to feel built by one developer
“I've chosen to do the complete opposite in my organization, because even if I have a really big organization with thousands of people, at the end of the day, it's just one user who is going to use this application. They're not going to care if it was, you know…”
Gustav Söderström Oct 13, 2022 ▶ 47:33 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 negative
Opinion
Söderström: Music formats have barely innovated in a century
“I think that's the reason why music has actually had very little innovation. The track is sort of still three minutes and, you know, an intro and two courses a hundred years later, almost.”
Gustav Söderström Oct 13, 2022 ▶ 1:07:25 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022
Disclosure
Söderström: I do not make most product decisions at Spotify
“And so I actually don't make a lot of the product decisions at Spotify.”
Gustav Söderström Oct 13, 2022 ▶ 1:23:52 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 neutral
Assertion Supported
Söderström: There is no GitHub equivalent for music collaboration
“There isn't anything like that in music. There is no GitHub for music.”
Gustav Söderström Oct 13, 2022 ▶ 1:07:19 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 neutral
What-if
Söderström: Statistically, joining a music startup in 2008 made no sense
“If someone had told me there's no chance I would have started statistically, it would have made no sense to join a music startup.”
Gustav Söderström Oct 13, 2022 ▶ 5:39 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Oct 13, 2022 positive
Disclosure
Söderström: Spotify's early desktop app was so fast it seemed fake
“When I tried it, like everyone else, I just couldn't believe that it was true. I thought it was a fake. I thought they had a file server standing somewhere nearby because it was too fast.”
Gustav Söderström Oct 13, 2022 ▶ 4:39 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Dec 20, 2023 positive
Prediction Not checkable as stated
Söderström: Companies will embed entire user histories into single AI models
“I think the world is going to go towards you embed your entire user history, everything they did into one space.”
Gustav Söderström Dec 20, 2023 ▶ 15:46 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023
Insight
Söderström: Product designers must understand GPT-4 as deeply as user needs
“Something that designers need to get good at in this world. They need to understand GPT-IV as well as they understand the user.”
Gustav Söderström Dec 20, 2023 ▶ 0:31 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023 neutral
Prediction Not checkable as stated
Söderström: AI has not yet enabled new business models beyond sustaining innovation
“I actually think that in general, you know, we've seen the first wave of AI now where the technology is very impressive. It's starting to do useful things. But we still, usually the big changes come when that technology enables a new business model somehow. An…”
Gustav Söderström Dec 20, 2023 ▶ 34:31 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023 bearish
Prediction Held up
Söderström: Spotify will not build general frontier AI models to compete
“So that's why, you know, there's no point in trying to compete with them for us because we don't even have the same goal. So we're trying to build exactly the things that we don't think they will build. And we would buy the things that they will build or someo…”
Gustav Söderström Dec 20, 2023 ▶ 27:17 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023 bullish
Prediction Not checkable as stated
Söderström: Proprietary user data will matter more long term than model size
“My hunch would be though that In the longer term, you're going to be able to do most of what you want with reasonable size models and like having a much bigger model doesn't have that much. So I would still bet that having lots of user data and lots of high fi…”
Gustav Söderström Dec 20, 2023 ▶ 25:33 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023
Assertion Not checkable as stated
Söderström: Hiring AI technical talent is getting easier for Spotify
“Initially, it was very hard to find talent on the technology side. That's now getting easier.”
Gustav Söderström Dec 20, 2023 ▶ 21:46 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023 bullish
Prediction Not checkable as stated
Söderström: Enterprise AI adoption will outpace the historical shift to cloud
“But I also agree with Scott that I think it's going to go much faster than moving to cloud. It wasn't really possible. I know we actually were on-prem companies that old. It wasn't possible to just also be on the cloud and try a little bit. It was incredibly h…”
Gustav Söderström Dec 20, 2023 ▶ 43:56 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023
Disclosure
Söderström: Spotify ran an internal bet called 'AI is the product'
“We literally had, have had, we have a bets board where we kind of stack crank what we're doing. We literally had a bet called AI is the product. For like two years to really emphasize the shift, getting people in that mindset”
Gustav Söderström Dec 20, 2023 ▶ 22:20 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Dec 20, 2023 bullish
Assertion Partly supported
Söderström: Spotify's streaming business model took Apple eight years to copy
“I think for Spotify, for example, when we started, it was the business model of streaming. That was the disruptive thing. The technology was you know, a bit of peer to peer and stuff, but it was a business model that took Apple eight years of collateral damage…”
Gustav Söderström Dec 20, 2023 ▶ 38:13 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.