Adamic: Sales Playbook Changes Should Never Be Introduced Mid-Quarter
Doug Adamic · Doug Adamic: Why Discounting is BS; How to Reduce Sales Cycles and Create Urgency | E1058 · 20VC with Harry Stebbings · Sep 8, 2023 · at 35:48
Doug Adamic is the CRO at Brex. He discusses the timing and cadence of rolling out sales playbook updates to minimize business disruption.
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“I don't introduce anything in the middle of a quarter. I'll only introduce something at the beginning of a quarter. There are certain things that are too disruptive to introduce in a quarterly basis, so we'll take those half year or full year.”
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