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Finkelstein: Bundling point solutions for retail creates an inefficient 'Frankenstein' system

Harley Finkelstein · 20VC: Building Shopify From $5m To IPO, Why The Future Of Retail Is Not Online vs Offline & Why Law School Is Like Finishing School For Entrepreneurs with Harley Finkelstein, COO @ Shopify · May 12, 2017 · at 13:21

Harley Finkelstein, COO of Shopify, explains why integrated commerce platforms outperform fragmented point-solution software stacks for business owners.

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“If you don't use Shopify and you don't want to use our platform to sell in all these different places, you can bundle up a bunch of different single point solutions. You can do just e-commerce plus just point of sale plus, you know, maybe a card reader from like a company like square and you can bundle those all together. But what we think is that you then create a bit of a Frankenstein and you become a bit of a human synchronization tool going back and forth where you're allocating inventory to some places and your reporting lives in five different tabs in your inner browser. And we just don't think that's what entrepreneurs want.”

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