Harley Finkelstein: The future of retail is omnicommerce, not online vs offline
Harley Finkelstein · 20VC: Building Shopify From $5m To IPO, Why The Future Of Retail Is Not Online vs Offline & Why Law School Is Like Finishing School For Entrepreneurs with Harley Finkelstein, COO @ Shopify · May 12, 2017 · at 11:43
Harley Finkelstein is the COO of Shopify. He discusses Shopify's strategic shift around 2013 toward omnicommerce and multi-channel merchant solutions.
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“But around 2013, 2014, it became increasingly clear to us that the future of retail is not binary. It's not online versus offline. Despite what you may hear from the CEOs of major malls and major retailers, the best spies and the, excuse me, the JCPenney's of the world, we didn't believe that these things were separate. And so we felt very passionately that the future retail is likely retail everywhere.”
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