Schwartz: Fixed sales playbooks are too prescriptive for early startups
Lauren Schwartz · Fivetran's Lauren Schwartz: Must-Ask Questions to Identify Potential Sales Talent | 20VC #939 · 20VC with Harry Stebbings · Oct 19, 2022 · at 11:12
Lauren Schwartz, VP of Enterprise Sales at Fivetran, discusses early sales hiring strategy with 20VC host Harry Stebbings.
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“I think that the word playbook is like a little prescriptive for super early stage startup. I think If what we're thinking about is first couple of hires and what they actually need, their job is to go out into the market and collect information about your addressable market feedback from the customer that can inform the product roadmap.”
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