Schwartz: Discounting and relationship-based selling cheapen your product's value
Lauren Schwartz · Fivetran's Lauren Schwartz: Must-Ask Questions to Identify Potential Sales Talent | 20VC #939 · 20VC with Harry Stebbings · Oct 19, 2022 · at 18:36
Lauren Schwartz, VP of Enterprise Sales at Fivetran, responds to host Harry Stebbings' question about tactics for driving urgency in enterprise SaaS sales.
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“I don't really buy into discounting or relationship selling personally to me. That's a sort of cheapening the value that this company is going to get from their investment in your product.”
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