Leura Fine

Founder & CEO, Laurel & Wolf · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Leura Fine is the Founder and CEO of online interior design service Laurel & Wolf, which she launched in 2014. The company has grown to over 60 employees and raised more than $30 million in venture funding.

6statements → 2claims → 0claims resolved → 4/5average certainty → 2.17/5average debate potential → ≈4.5/5argument clarity, estimated →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 4 insights · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Leura argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: speaking style how? →

235 words/min while actually speaking · 2.8 um and uh per 1k words

No argument clarity score for Leura Fine: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 4 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 3,194 words across 1 episode, but every recording we have of Leura Fine is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 2/10

pushed back at the host ▾ 1/10

setup questions received 55%

host pushback: the hardest questions Harry asked, tap to play ▶ 17:13“Can I ask, is the element of frequency a challenge for you in terms of it's, it's not like an Uber, which you'll get many times a day or a week.” ▶ 8:42“Do you think there'll be a catalyst to this change in terms of an IPO the size of Snapchats with a female CEO or founder that would kind of really harness this desire and turn it i…” ▶ 11:04“You said about being challenged there, though, by the investor the right way. What does being challenged the right way look like?”

when Leura pushed back ▶ 17:29“Well, frequency is actually not as big of an issue as people would think because most people, and especially our customers, can't afford to furnish an entire home at one time.”

What they said6 Episodes1

Everything Leura Fine said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Fine: Board members don't set strategy, they spot blind spots

“Having the right board members is really critical to the business. They're not going to grow the business. They're not going to make the day to day decisions that they need to. They're not going to create the strategies for us, but having a supportive board wh…”

Leura Fine Apr 21, 2017 ▶ 10:14 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Assertion Not checkable as stated

Fine: 99% of people cannot afford traditional interior design fees

“But the reality is, is that 99% of people can't afford interior designers in the way that they've traditionally charged their fees.”

Leura Fine Apr 21, 2017 ▶ 4:18 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Prediction Not checkable as stated

Fine: I will not conform to male CEO aesthetics to pitch investors

“I'm not gonna conform to what a male CEO looks like in order to sell my business.”

Leura Fine Apr 21, 2017 ▶ 7:00 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Insight

Fine: Select board members with the same care as a spouse

“If someone is going to be on your board, you should probably consider how you select them in the same way that you would consider a partner. In life. Because they're going to be on your board for a really long time.”

Leura Fine Apr 21, 2017 ▶ 10:49 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Insight

Fine: Open offices and chat apps do not guarantee effective communication

“Just because two people sit side by side in an open area office and have Slack and have email and have each other's cell phone numbers doesn't mean that they're communicating about the right things at the right time.”

Leura Fine Apr 21, 2017 ▶ 13:49 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Insight

Fine: High furniture costs drive repeat room-by-room redecorating cycles

“And then there's the fact that when you move into a space, you're going to go through and you're going to decorate one room at a time because of how expensive furniture is. So people are coming to us and they're typically starting with one of their public spac…”

Leura Fine Apr 21, 2017 ▶ 18:03 20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Appearances (1)

Episode	Date	Speaking time
20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO wi	Apr 21, 2017	14m

Leura Fine

The record, in short

How they sound: speaking style how? →

How the interview went all their pushback → series average →

Appearances (1)

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